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Tom Ferry Certified Coach
International · Accredited Program
Agent Coaching · Entrenamiento para Agentes

Stop Guessing.
Start Scaling.

Real estate coaching that actually works.

I've been in the trenches — cold calls, listing presentations, contracts, 90-day plans, marketing campaigns. Now I package that experience into coaching and digital guides that move the needle for agents at every level.

1:1 Coaching — Currently Fully Booked
Join the Waitlist

Limited spots open on a case-by-case basis. Be first to know when space becomes available.

or explore self-paced options
Katha Fuentes — Real Estate Coach
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10+
Guides Available
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EN/ES
Bilingual Content
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Tom Ferry
Certified Method
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Tom Ferry International — one of real estate's most rigorous coaching certifications. The same framework I use with every client.
Is This For You?

Built for Agents
Who Are Ready.

My coaching isn't for everyone. It's for agents who are done guessing, done plateauing, and ready to build a real business with a real strategy behind it.

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New Agents
Just licensed and feeling overwhelmed? I'll give you the foundation, the scripts, and the systems to get your first deals done with confidence.
Start Here
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Agents Hitting a Plateau
Doing okay but not growing? We'll audit your business, identify the leaks, and build a 90-day plan to break through.
Level Up
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Bilingual Agents
Serving Spanish-speaking communities is a superpower. I'll help you leverage it with materials, scripts, and strategies in both languages.
EN · ES
👩‍💼
Women in Real Estate
Building a career while managing life, family, and everything else? I've done it. I'll show you how to make it work on your terms.
Her Way
The Credential Behind the Coaching

Tom Ferry
Certified.

Tom Ferry International is widely regarded as the gold standard in real estate coaching. This isn't a weekend seminar — it's a rigorous, ongoing accreditation that keeps me at the cutting edge of sales strategy, market analysis, and agent performance.

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Tom Ferry
Certified Coach
International · Accredited
Rigorous international certification process
Proven frameworks used by top producers worldwide
Ongoing training & methodology updates
Data-driven performance & accountability systems
"What you get in every session:"
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Business Planning
Custom 90-day plans with clear goals, KPIs, and weekly accountability checkpoints.
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Prospecting & Scripts
Cold calling frameworks, objection handling, and follow-up sequences that convert.
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Listing Presentations
Win more listings with a presentation that builds trust and closes at the table.
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Market Analysis Skills
CMA mastery — price with confidence and defend your numbers to any client.
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Marketing & Social Media
Smart campaigns that build your brand and generate inbound leads consistently.
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Contracts & Closing
Navigate contracts, negotiations, and the closing process with total confidence.
How It Works

My Coaching
Approach

Four steps from first conversation to measurable results — bilingual, personal, and built around your schedule.

01
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Discovery Call
We start with an honest conversation about where you are, where you want to be, and what's getting in the way.
02
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Custom Business Plan
I build a 90-day roadmap specific to your market, your strengths, and your goals. No generic templates.
03
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Weekly Sessions
Consistent, focused coaching sessions with real accountability. We track numbers, adjust strategy, and push forward.
04
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Measurable Results
More listings, more closings, more confidence. Results you can see in your pipeline and your paycheck.
Digital Guides · Guías Digitales

Same Frameworks.
Self-Paced.

Can't wait for 1:1? Start here. Every guide is bilingual and built from the same Tom Ferry-certified methodology.

EN · ES — Bilingual
Listing Presentation Mastery
Win more listings with a presentation framework that builds trust, handles objections, and closes at the kitchen table.
$29
EN · ES — Bilingual
Cold Calling — Llamadas en Frío
Scripts, objection handlers, and follow-up sequences for cold calling that actually converts — in English and Spanish.
$19
EN · ES — Bilingual
90-Day Business Plan
A complete quarterly roadmap: goals, KPIs, weekly targets, and the daily actions that compound into serious results.
$39
EN · ES — Bilingual
Comparative Market Analysis Guide
Price with confidence. A step-by-step CMA framework that makes you the most credible agent in the room.
$24
EN · ES — Bilingual
Marketing Plan Template
Your complete personal marketing playbook — social, email, direct mail, and digital campaigns that build your brand.
$24
Best Value
EN · ES — Bilingual
Smart Campaign & Social Kit
Social media strategy, content templates, and campaign frameworks to generate consistent inbound leads online.
$34
EN · ES — Bilingual
Conocimiento MLS — MLS Mastery
Navigate the MLS like a pro. Search strategies, listing tips, and market data skills every agent needs.
$19
EN · ES — Bilingual
Análisis FODA — SWOT for Agents
Know your strengths, spot your opportunities, and build a business strategy grounded in honest self-assessment.
$19
EN · ES — Coming Soon
Contratos — Contracts Deep Dive
Coming Soon
Navigate Florida real estate contracts with confidence — from offer to closing, every clause explained.
$29
Katha Fuentes
"
I didn't choose between my career and my family. I built both — and I'll help you do the same.
— Katha Fuentes
Why I Coach

I've Been
Where You Are.

I'm a Latina realtor, Tom Ferry certified coach, and homeschool mom of three. I built my real estate career from scratch — through the cold calls, the rejected offers, the slow months, and the breakthroughs. I know what it takes because I've lived it.

Now I channel everything I've learned — the frameworks, the scripts, the mindset — into coaching programs that help agents at every level stop spinning their wheels and start building a business they're proud of.

"Soy agente, coach, y mamá. Si yo pude hacerlo, tú también puedes — y yo estoy aquí para ayudarte."

Florida Licensed Real Estate Agent
Tom Ferry Certified Coach — International
10+ Years in Florida Real Estate
Bilingual Coaching — English & Spanish
Orlando & Miami Markets
1:1 Coaching · Lista de Espera

Ready to
Level Up?

My 1:1 coaching spots are fully booked — but I open new slots on a case-by-case basis to the right fit. Join the waitlist and tell me a little about where you are in your business. I read every application personally.

Apply for Coaching
Fully booked · Case-by-case basis · Bilingual

I read every application personally and respond within 48 hours.